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Luxury watches marketplace

A leading online marketplace platform for luxury watches connects buyers and sellers worldwide. However, trust, authentication, and transaction security remain critical challenges in the high-value resale market.

Luxury watches are valuable assets, often resold multiple times over their lifetime. Despite the platform's existing authentication measures, buyers and sellers still face:

  • Limited proof of transaction history: No standardized, tamper-proof ownership record post-sale.

  • Disputes over authenticity & provenance: Sellers must rely on subjective third-party authentication without history.

  • Fraud risk & chargebacks: Lack of immutable proof of purchase increases risk for high-value transactions.

Eternallee offers a blockchain-powered API that enables this marketplace to create thousands of immutable, verifiable transaction proofs daily — enhancing buyer confidence, reducing disputes, and unlocking a new revenue stream.

How?

  1. Enhance Trust & Transaction Security

    • Every completed purchase is recorded on-chain as a verifiable ownership transfer.

    • Buyers receive a tamper-proof, blockchain-stamped proof of transaction to ensure authenticity.

    • Reduced post-sale disputes and enhances seller credibility.

  2. Unlock New Revenue Streams

    • The marketplace platform can monetize blockchain verification as a premium service (small fee per recorded transaction).

    • Buyers can opt for a paid "Certificate of Ownership".

    • Increased trust leads to higher conversion rates & repeat buyers.

  3. Seamless API Integration with High Scalability

    • Our solution can handle thousands of transactions daily, requiring minimal latency.

    • No technical debt: No need for the marketplace platform to develop its own blockchain solution.

    • Simple API integrates directly into the marketplace platform's checkout process.

  4. Strengthening the platform's Brand as an Industry Leader

    • By offering blockchain-backed authenticity verification, the platform sets a new standard for trust in luxury watch resale.

    • Differentiates the platform from competitors lacking immutable proof of authenticity.

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